Trust is the only real currency banks deal in. Every other product — loans, deposits, investment schemes, insurance — is built on one invisible foundation: what people believe about your institution. And in today’s media environment, that belief can shift overnight. A single regulatory notice, an investigative piece in a regional newspaper, or a viral...
Every PR professional has faced the same uncomfortable moment: sitting across from a CFO or business head who asks, ‘We spent on this campaign — what did we actually get?’ For too long, the PR industry’s honest answer was some version of ‘awareness,’ ‘visibility,’ and ‘brand sentiment’ — valuable outcomes, but notoriously difficult to pin...
No brand plans for a crisis. But every brand — given enough time in the public eye — will face one. What separates organisations that emerge from a crisis with their reputation intact from those that suffer lasting damage is rarely the crisis itself. It is almost always the speed and quality of the response....
Here is a question most corporate communications teams have never seriously examined: when you say your organisation monitors the media, which media do you actually mean? For the majority of PR and communications teams across India, the honest answer is English-language national media — the Economic Times, Business Standard, Mint, Hindustan Times, NDTV, and a...
Every brand operates in a competitive media environment. While your PR team is focused on your own coverage, your competitors are actively working to shape their narratives, build their share of voice, and position themselves against you in the publications your customers, investors, and regulators read every day. The question is not whether this is...