PR Case Study ITCX: World’s Biggest Temples Convention & Expo A high-impact PR campaign for the International Temples Convention and Expo (ITCX) in Varanasi, ensuring global visibility for the first-of-its-kind event. Campaign Overview Context :Kashi The Spiritual Heart Kashi, or Varanasi, is revered as the spiritual capital of India, holding immense religious and cultural significance....
Launch of Shrimad Ramayan on Sony TV A monumental PR campaign leveraging the historic Ayodhya Ram Templeinauguration to launch Sony Entertainment Television’s magnum opus. Campaign Overview Sony Entertainment Television unveiled its latest offering, Shrimad Ramayan, as part of its weekday programming lineup. The launch aimed to secure extensive coverage across various media platforms, focusing on both...
Promoting Sustainable Growth: Organic Expo 2020 A comprehensive PR campaign to create awareness about organic farming, educate the masses, and establish market linkages for sustainable productivity. Campaign Overview The Organic Expo 2020 was designed to be a knowledge platform to create awareness about organic farming benefits and educate the masses on its usage and outcomes....
Celebrating Maha Shivratri with &TV A strategic PR campaign connecting stars from ‘Happu Ki Ultan Paltan’ and ‘Bhabhiji Ghar Pe Hai’ with their fans through spiritual journeys to Ujjain andVaranasi. Campaign Overview On the holy occasion of Maha Shivratri, PR24x7 executed a high-impact PR campaign. Artists visited sacred locations to seek blessings and promote their...
Driving Ambition: The Mahindra BAJA SAEINDIA PR Triumph A decade-long commitment to managing media for one of India’s premier engineering design competitions, ensuring national visibility and punctual coverage. Campaign Overview To amplify the scale and impact of Mahindra BAJA SAEINDIA, PR24x7 executed a strategic, multi-phase communication plan designed to spotlight student innovation and engineering excellence....
“Sapno Ka Koi Gender Nahi” — Kaatelal & Sons PR Campaign A focused PR campaign that positioned Kaatelal & Sons as a strong social message, using media outreach and artist interactions to highlight women breaking stereotypes. Campaign Overview To launch ‘Kaatelal & Sons’, Sony SAB initiated the campaign “Sapno Ka Koi Gender Nahi Hota”. The show narrates...
Launching Panasonic ZIVA Modular Switches A high-impact digital PR strategy to launch the new economical ZIVA series amidst the unique media challenges of the COVID-19 pandemic. Client Background Established in 1963, Panasonic Life Solutions India (formerly Anchor Electricals) is a wholly owned subsidiary of Panasonic Corporation. As one of India’s leading manufacturers of electrical construction...
Successful Public Hearing of Dhirauli Coal Block A high-stakes PR campaign to manage and ensure the smooth, successfulcompletion of the environmental clearance public hearing for the Dhirauli Coal Block in Singrauli, Madhya Pradesh. Campaign Overview: Dhirauli Coal Block The public hearing was organized on 04 May 2022 for environmental clearance of the Dhirauli Coal Project...