Every corporate crisis has a before. A period — sometimes hours, sometimes weeks — during which the signals that will eventually define the crisis are already present in the media environment. A regional newspaper story. A consumer complaint cluster building on a forum. A regulatory body making quiet statements that industry trade publications are beginning...
Ask the communications head of almost any large Indian company which publications they monitor, and the answer will follow a familiar pattern. The Economic Times. Business Standard. Hindustan Times. NDTV. Mint. Perhaps a handful of prominent digital portals. And if they are particularly thorough, maybe one or two Hindi national dailies. Ask them whether they...
Reputation does not take weekends off. It does not observe public holidays, respect office hours, or wait until Monday morning to be damaged. The story that becomes a crisis for your brand is just as likely to break at 11 PM on a Friday as it is at 11 AM on a Tuesday. A viral...
Corporate reputation is not built in boardrooms. It is built in newsrooms, on social media feeds, in regional language publications, and in the conversations that consumers, investors, regulators, and employees have about a brand every day — in every language, across every channel, around the clock. Managing that reputation used to mean reading the morning...
Most brand crises do not arrive unannounced. They send signals — quiet, easy-to-miss signals that appear hours, days, or sometimes weeks before the story breaks nationally. A forum thread here. A regional newspaper paragraph there. A slight uptick in negative social mentions on a Tuesday evening. A journalist starting to ask questions that feel slightly...