Every corporate crisis has a before. A period — sometimes hours, sometimes weeks — during which the signals that will eventually define the crisis are already present in the media environment. A regional newspaper story. A consumer complaint cluster building on a forum. A regulatory body making quiet statements that industry trade publications are beginning...
Reputation does not take weekends off. It does not observe public holidays, respect office hours, or wait until Monday morning to be damaged. The story that becomes a crisis for your brand is just as likely to break at 11 PM on a Friday as it is at 11 AM on a Tuesday. A viral...
Corporate reputation is not built in boardrooms. It is built in newsrooms, on social media feeds, in regional language publications, and in the conversations that consumers, investors, regulators, and employees have about a brand every day — in every language, across every channel, around the clock. Managing that reputation used to mean reading the morning...
It starts with four paragraphs in a Nagpur edition newspaper. Or a 90-second segment on a regional cable news channel in Coimbatore. Or a local correspondent’s story in a Bhopal-based Hindi daily that most people in Mumbai or Delhi have never heard of. It does not feel like a crisis. It does not look like...