In the Indian aviation sector, reputation can collapse within hours. A single viral video, a whistle-blower’s footage, or a passenger’s tweet has the power to trigger a national boycott campaign, a DGCA investigation, and a stock price fall — all before the airline’s PR team has even drafted a holding statement. The three most damaging...
Food is personal. The relationship between a consumer and a food brand is built on a specific kind of trust — the trust that what is being eaten is what the label says it is, that it is safe, and that the brand stands behind both of those claims. When food safety news challenges either...
Every major banking scandal in recent memory has a before — a period during which the signals were already present in the media environment, waiting to be read by anyone paying close enough attention. Before the national headlines. Before the RBI notice. Before the depositor queue outside the branch and the stock circuit breaker kicking...
Every corporate crisis has a before. A period — sometimes hours, sometimes weeks — during which the signals that will eventually define the crisis are already present in the media environment. A regional newspaper story. A consumer complaint cluster building on a forum. A regulatory body making quiet statements that industry trade publications are beginning...
Corporate reputation is not built in boardrooms. It is built in newsrooms, on social media feeds, in regional language publications, and in the conversations that consumers, investors, regulators, and employees have about a brand every day — in every language, across every channel, around the clock. Managing that reputation used to mean reading the morning...
It starts with four paragraphs in a Nagpur edition newspaper. Or a 90-second segment on a regional cable news channel in Coimbatore. Or a local correspondent’s story in a Bhopal-based Hindi daily that most people in Mumbai or Delhi have never heard of. It does not feel like a crisis. It does not look like...
Most brand crises do not arrive unannounced. They send signals — quiet, easy-to-miss signals that appear hours, days, or sometimes weeks before the story breaks nationally. A forum thread here. A regional newspaper paragraph there. A slight uptick in negative social mentions on a Tuesday evening. A journalist starting to ask questions that feel slightly...