In October 2024, the Reserve Bank of India issued a single order that banned four NBFCs from sanctioning or disbursing new loans. The four — Asirvad Micro Finance, Arohan Financial Services, DMI Finance, and Navi Finserv — were cited for excessive interest rates and pricing practices that violated RBI’s fair practices code. Within hours, Manappuram...
In the Indian aviation sector, reputation can collapse within hours. A single viral video, a whistle-blower’s footage, or a passenger’s tweet has the power to trigger a national boycott campaign, a DGCA investigation, and a stock price fall — all before the airline’s PR team has even drafted a holding statement. The three most damaging...
A hospital’s reputation is built over years — on clinical outcomes, patient experiences, doctor credibility, and the quiet accumulation of community trust. It can be damaged in hours. A video of a patient being mistreated by staff, shared on a regional WhatsApp community before midnight, can trend by morning. A complaint about billing malpractice, covered...
Every major banking scandal in recent memory has a before — a period during which the signals were already present in the media environment, waiting to be read by anyone paying close enough attention. Before the national headlines. Before the RBI notice. Before the depositor queue outside the branch and the stock circuit breaker kicking...
Every corporate crisis has a before. A period — sometimes hours, sometimes weeks — during which the signals that will eventually define the crisis are already present in the media environment. A regional newspaper story. A consumer complaint cluster building on a forum. A regulatory body making quiet statements that industry trade publications are beginning...
Corporate reputation is not built in boardrooms. It is built in newsrooms, on social media feeds, in regional language publications, and in the conversations that consumers, investors, regulators, and employees have about a brand every day — in every language, across every channel, around the clock. Managing that reputation used to mean reading the morning...
Most brand crises do not arrive unannounced. They send signals — quiet, easy-to-miss signals that appear hours, days, or sometimes weeks before the story breaks nationally. A forum thread here. A regional newspaper paragraph there. A slight uptick in negative social mentions on a Tuesday evening. A journalist starting to ask questions that feel slightly...