Corporate reputation is not built in boardrooms. It is built in newsrooms, on social media feeds, in regional language publications, and in the conversations that consumers, investors, regulators, and employees have about a brand every day — in every language, across every channel, around the clock. Managing that reputation used to mean reading the morning...
Most brand crises do not arrive unannounced. They send signals — quiet, easy-to-miss signals that appear hours, days, or sometimes weeks before the story breaks nationally. A forum thread here. A regional newspaper paragraph there. A slight uptick in negative social mentions on a Tuesday evening. A journalist starting to ask questions that feel slightly...
No brand plans for a crisis. But every brand — given enough time in the public eye — will face one. What separates organisations that emerge from a crisis with their reputation intact from those that suffer lasting damage is rarely the crisis itself. It is almost always the speed and quality of the response....