Why Broadcast Media is Critical
Television news has the power to shape public opinion instantly and at scale. A single primetime debate or breaking news ticker can influence brand perception nationwide within minutes. Our TV Monitoring service ensures organisations remain alert, informed, and prepared in India’s fast-moving broadcast landscape.
We provide continuous monitoring across national and regional TV news channels, capturing every relevant reference to your brand, leadership, sector, or issue.
What Sets Our TV Monitoring Service Apart
Capturing Every Critical Mention
Capturing Every Critical Mention
Prime-time debates and panel discussions
Scrolls, tickers, and flash headlines
Interviews and press conferences
Special event and crisis coverage
Time-stamped video clips with summaries
The MPIS Difference
Human Verification
We don't rely solely on AI. Expert analysts verify context.
Hyper-Local Reach
Deep penetration into vernacular media across districts.
Speed
Insights on your desk before the morning meeting.
A Dual View: News & Advertising
This dual view—news + advertising—offers a complete picture of your brand’s presence on television, allowing you to correlate marketing spend with editorial coverage and public reaction.
Each news mention is captured as a time-stamped video clip, supported by editorial summaries for quick understanding and internal circulation.
Reporting & Alerts
Stay Informed in Real-Time
Daily & Real-Time Alerts
Immediate notifications for high-impact and sensitive mentions.
Searchable Video Archives
Full video clip libraries with easy indexing and retrieval.
Monthly Analytical Reports
Deep reports highlighting trends, risks, and competitor movements.
Crisis Escalation
Rapid notification and support during sensitive developments.
TV Monitoring Service – Common Questions Answered
MPIS India delivers 24×7 TV media monitoring with access to a strong nationwide broadcast network. By tracking leading national and regional TV channels, MPIS ensures brands never miss critical mentions, debates, or breaking news that can impact reputation and public perception.
MPIS India monitors 450+ national, regional, and local TV news channels, including English, Hindi, and vernacular broadcasters—offering comprehensive on-air visibility across metro and non-metro markets.
Yes. MPIS India tracks TV coverage in 12+ Indian languages, enabling deep monitoring of regional news, local debates, and grassroots narratives that often influence public sentiment the most.
MPIS India provides near real-time alerts, along with video clips, transcripts, and detailed reports, allowing brands to respond quickly to positive exposure or manage potential crises effectively.
Key features include live broadcast tracking, keyword-based detection, manual verification, sentiment analysis, video clipping, and custom reporting dashboards—turning TV mentions into actionable media intelligence.